Aura Belle Lash Boutique

19 White Oak Bend Rochester, NY 14624
2142 Penfield Road Penfield, NY 14526 (Located within EyeSite)

Aura Belle Lash logo

Eyelash Extensions & Skincare Boutique

As a Licensed Aesthetician and Registered Nurse, Erika Reinhardt-Roggow offers Professional Eyelash Extension and Skincare Services focused on quality, safety and defining YOUR distinctive beauty!

With Advanced Training and Certification in the History and Application of NOVALASH® Eyelash Extensions and Borboleta Beauty, Erika is educated in infection control and adheres to strict practices for safety and cleanliness.


Aura Belle Lash Boutique promotes an environment that is conducive to a professional yet relaxing experience. You are a valued customer and I strive for Excellence in the Art and Science of the Application of NOVALASH Professional Eyelash Extensions.

- Erika

Learn More About Us » Photos of our work » Client Testimonials »
Erika Reinhardt-Roggow, owner
Erika Reinhardt-Roggow, owner

At Aura Belle Lash, we proudly feature the NOVALASH™ Professional Eyelash Extension Product Line.

Benefits of Professional Eyelash Extensions:

  • Mascara is optional
  • Enhances your overall eye appearance
  • Offers maximum results with your makeup routine
  • A product that withstands an active lifestyle
  • A safe, professional and physician tested eyelash extension product
  • Safe for your natural eyelash
  • Product line made in the United States
  • Award Winning Adhesive that is Created Specifically for the Eyelash Area
  • Individual Synthetic Lashes are Applied to Existing Eyelashes, No Strips or Clusters
  • Last for Several Weeks based on Quality of Care and Your Natural Lash Cycle
  • Available in Various Lengths
  • Defines Your Distinctive Beauty!

What Clients are Saying

For an appointment or consultation call today!

☏ (585) 330-2351